ZEEKR 009 price: Is it worthy of the luxury mid-size MPV positioning?
Since the day the ZEEKR 009 was revealed, it has attracted a lot of consumers' attention with its radical appearance and positioning as a luxury mid-size MPV. The new car group is no exception, especially after the official launch of the ZEEKR 009, the discussion among the group members became more and more heated, throwing out many opinions and questions. So what do you think about the ZEEKR 009? What are the most concerned issues?
Price and sales are the focus of the debate
I thought the controversial design language of the ZEEKR 009 would be the focus of debate among the group, but after entering the group, I found that the acceptance of the new car's appearance far exceeded my expectations, and some group members even said, "The actual car looks much better than the photos, and the aura is completely incomparable to other cars!" This also proves from the side that the ZEEKR radical product design ideas are successful.
What the group discussed the most was the price and sales prospects of the new car. Many people said they couldn't accept the 499,000-588,000 yuan price of the ZEEKR 009, and others wondered if the price of the car was all expensive on the Kirin battery. In this regard, the editor would like to say that the cost of the Kirin battery is indeed not low due to more advanced technology, the application of high nickel materials and other factors, which can be seen from the price difference of 89,000 yuan between the WE and ME versions of the new car (the two models only have different battery capacity and range), but this is not the only reason why the ZEEKR 009 is "expensive".
ZEEKR 009 configuration: more luxurious than Alphard
In addition to the long range, higher safety and longer life of the Kirin battery, the ZEEKR 009 also has a powerful 400kW and 686N-m, with a 100km acceleration time of 4.5 seconds, making it the "only one" in the MPV market.
The ZEEKR 009 is also fully equipped with features worthy of its "luxury" positioning, including dual power side sliding doors, first class airline seats, 15.6-inch rear audio/video screen, YAMAHA audio system, 8155 chip, air suspension, rich active and passive safety features and more than ten ZEEKR AD intelligent assisted driving functions. Even the million-dollar Toyota Alphard may not be able to enjoy such treatment. So it seems that the price of ZEEKR 009 is not cheap, but it is also "conscientious" enough.
At the same time, the high price of ZEEKR 009 has also caused some netizens to wonder, selling such expensive sales data can look good? What is the current market performance? For these questions, ZEEKR official gave a clear answer as early as the new car launch, that is, the launch of ZEEKR 009 is to break the monopoly of Toyota Alphard in the high-end MPV market, and not to pursue short-term trading volume as the goal. To put it plainly, it is only for word of mouth and not for sales, selling more or less can be the "Buddhist mentality".
And from my actual store visits, ZEEKR 009 really does not necessarily sell poorly. According to the sales of an ZEEKRian space in Beijing, there are many blind orders, more than 30 units have been ordered within a month, and other stores are estimated to have an average of about 10 units sold per month, which is unexpectedly hot. Considering that the ZEEKR 001, which is also regarded as a "niche car", has already sold over 10,000 units per month, the future of the ZEEKR 009 is still worth looking forward to.
ZEEKR 009 interior: As an MPV, is there enough space?
The third row space has the highest attention
As I expected, the "space battle" between Li Xiang and Yang Xueliang before the launch of ZEEKR 009 has successfully raised the attention of the new car's third-row space among friends. So is the third row of the ZEEKR 009 really like squatting on a hard bench? The answer, of course, is no.
I am 1 meter 81 meters tall, in the second row with 2 fist legroom situation down to sit in the third row, I have about 3-4 fingers of leg margin, to be honest is not how good. But thanks to the ZEEKR 009's super 2m horizontal width, I can easily spread my legs and put my feet under the front seats or in the gap between the seats and the side sliding doors; with the soft cushions and angle-adjustable seatbacks, the ride is still very comfortable and there is no significant feeling of constriction.
From the third row space, the group also extended another question, that is, why ZEEKR 009 does not design the second row aisle? Would it be inconvenient to get in and out of the third row? Actually, this is a compromise to comfort. Because the new second row is equipped with Sofaro first class airline seats as standard, its wide seat back, cushion and armrests further enhance the user's comfort while also taking up more horizontal space, resulting in the second row no longer having the possibility of designing a central aisle.
For this reason, the ZEEKR 009 uses the alternative of entering from behind the second row of seats. In actual experience, after pressing the one-touch forward function button, the second row of seats can be moved very quickly to a position close to the front row, at which time the rear will form a rather spacious "entrance", with a minimum step height of 36cm, I can enter the third row with little bending or turning sideways, even easier than before from the center Even easier than before to get to the third row from the center aisle. Of course, the downside is that if the second row is full, the second row of passengers will have to get out of the car first and then enter the third row.
ZEEKR 009's the biggest competitor: Denza D9 and Voyah Dreamer
In the communication with the group, I found that besides the ZEEKR 009, they were also generally concerned about the two MPVs, the Denza D9 and the Voyah Dreamer, and were eager to learn who had more advantages in the three vehicles.
From the price point of view, the 329,800-459,800 yuan Denza D9 and 369,900-489,900 yuan Voyah Dreamer undoubtedly have more advantages, and both vehicles offer plug-in hybrid versions as an option, which can ensure efficient energy consumption while avoiding mileage anxiety and energy replenishment anxiety.
In terms of performance and configuration, however, the ZEEKR 009 is clearly superior as seen in the table above. 4.5 seconds of 100km acceleration, up to 822km of pure electric range, as well as the matrix LED headlights, electric suction doors, 8155 chip, 15.6-inch rear video screen, 20-speaker audio, air suspension + electromagnetic induction suspension, etc., are all standard features of the Denza D9 and Voyah Dreamer. and Voyah Dreamer can't give. And it is worth noting that the ZEEKR 009 is, of course, all three are very good models in the same class, each with its own strengths, there is no such thing as a complete spike, crushing the situation. The specific how to choose, but also depends on what their needs are.
When will the test drive be available? How long does it take to pick up the car?
Finally, I'll talk about the test drive and pickup issues that our friends generally want to know. First of all, there is no test drive for the ZEEKR 009 in Beijing yet, and according to ZEEKR sales, this is probably the case everywhere, and there are only 9 show cars in the country.
In terms of picking up the car, if you order a car now, you will have to wait for more than 2 months, that is, the earliest delivery to users in February next year, this speed is really some test of patience. In addition, if you order the car before November 30 (inclusive), you can get the optional high gloss silver chrome grille worth RMB 8,000 and the ZEEKR AD fully intelligent assisted driving system worth RMB 35,000 for free. From December 1, these optional features will return to their original prices, so for those who are already planning to buy the ZEEKR 009, hurry up and place your orders.
Editor's Summary
Before the launch of the new car, I, like most consumers, found the aggressive design of the ZEEKR 009 a little hard to accept. But when I actually saw the car and experienced it up close, its aura and luxury atmosphere really shocked me. The second row of the vehicle, in particular, has a premium feel and comfort that cannot be obtained through a few official pictures, so I suggest that those who are interested can go to the store and experience it.
All in all, as the new masterpiece of ZEEKR' s entry into the high-end MPV market, I think ZEEKR 009 has enough strength to become a "dark horse" to stir the market, and even pull the Toyota Alphard down from the altar. Interestingly, not long ago, there were rumors on the Internet that the Alphard's price increase had shrunk to 200,000 yuan, which may have been a side note to prove that the ZEEKR 009 and other domestic high-end MPVs are moving towards the mainstream. So are you guys optimistic about the ZEEKR 009?
