AITO auto landscape changes, BYD expands overseas markets, internationalization moves faster and faster

In recent years, with the continuous development of new energy vehicles, the global auto market pattern has also undergone a great transformation, and the domestic new energy brands led by BYD began to rise rapidly and became the focus of attention in the global auto market. According to the data from the General Administration of Customs, China's auto exports reached 1.91 million units from January to August this year, surpassing Germany to rank second in the world and achieving a historic breakthrough. And in the global economy under increasing downward pressure, Chinese auto brands have been able to achieve a counter-trend, showing good car-making technology and hardware level, and sharing the fruits of development to the world. And in the first three quarters of this year, BYD' s exports of new energy passenger cars have been steadily increasing, and in September they reached 7,796 units, a big increase of more than 50% compared to August.

As one of the world's top 500 companies, BYD Auto has been very forward-looking in terms of industrial layout, in addition to the stable development of the domestic market, it is also actively laying out the global market, it began to set foot in overseas markets in 1998, to date, the business has expanded from the battery field to solar energy, energy storage, rail transportation, new energy vehicles and electronics and other fields, the operating footprint is also spread across the world 70 The business has expanded from the battery field to solar energy, energy storage, rail transportation, new energy vehicles and electronics, etc., and the operation footprint has spread to more than 70 countries and 400 cities worldwide. This year, BYD has made very active investment in overseas market layout, and the framework of its overseas expansion layout has taken initial shape.

In the field of pure electric commercial vehicles, BYD has successfully entered the markets of Europe, America, Japan, Korea, Australia and other developed countries. In the European market, in addition to delivering orders from many European countries including the UK, Spain and Sweden, it has also won several large orders from Romania, Germany, the UK, Sweden, Finland and other countries. In May this year, the company joined hands with its British bus manufacturer partner Alexander Dennis (ADL) to build 1,000 pure electric buses, which were successfully delivered to Stagecoach, a well-known bus operator in the U.K. Recently, the company also signed a cooperation agreement with Sixt, a German car rental company, in which Sixt will purchase at least 100,000 BYD electric vehicles in the next six years to be placed in the German The company also recently signed a cooperation agreement with Sixt, a German car leasing company, in which Sixt will purchase at least 100,000 BYD electric vehicles over the next six years and put them into the German high-end car leasing market.

In the American market, in addition to delivering the largest pure electric logistics truck fleet in Latin America in Mexico, BYD also successfully won the order for 1,002 buses in Colombia. In the Asia Pacific market, BYD' s layout is also initially completed. In addition to entering developed countries such as Japan, Korea, Australia and Singapore, BYD' s footprint has also spread to more than 40 cities in more than 20 countries and regions in Asia Pacific. In Japan, BYD ranked first in pure electric bus market share, and reached power cooperation with Keisaka Bus and Kansai Electric Power. In addition, between September and October, BYD also signed cooperation agreements with partners in many countries, such as Mongolia, India, Laos, Malaysia, Jordan, the Philippines, Cambodia and Thailand, and on September 8, BYD's first overseas passenger car factory was also officially located in Thailand.

In addition to the end-product cooperation, the business partners are also in the basic services, on March 23, BYD and Shell Group successfully signed a global strategic cooperation agreement and equity cooperation agreement, they will jointly promote energy transformation and optimize the charging experience of BYD new energy vehicle users. on October 17, BYD again with BYD Tang, Han and ATTO 3 (domestic model Yuan PLUS) three On October 17, BYD presented BYD Tang, Han and ATTO 3 (domestic model Yuan PLUS) at the Paris Motor Show and announced together with Shell Group that they would open the access to about 300,000 Shell charging piles in Europe to vehicle owners. It is worth mentioning that the BYD ATTO 3 (domestic model Yuan PLUS) has been awarded a five-star safety rating by Euro NCAP 2022 after various rigorous tests.

The reason why BYD can quickly open the overseas market, in addition to brand advantages, BYD launched the blade battery, DM-i super hybrid, e platform 3.0 and CTB battery-body integration and other disruptive technologies, but also won the recognition of consumers. Among them, it is worth mentioning that, compared with the traditional lithium iron phosphate battery, the blade battery has a longer life, higher safety, longer range, and it has also passed the industry's most stringent "needle penetration test" recognized for the safety of battery cells. The electric-based DM-i super hybrid technology features ultra-low fuel consumption, quiet smoothness and excellent power. The pure electric exclusive e platform 3.0 with CTB battery-body integration technology also achieves new breakthroughs in safety, efficiency, handling and aesthetics.

In general, from the global environment, it is a global consensus to address climate change, promote electrification to keep developing and achieve carbon emission reduction targets. The auto industry is also accelerating in terms of electrification changes, and new energy vehicles are ushering in a new wave in the industry, with market share also rising rapidly and showing explosive growth. Therefore, although BYD has achieved obvious advantages in the domestic market, expanding overseas markets has naturally become an immediate need for BYD Auto to further enhance its development. Finally, for the current stage of BYD Auto's achievements, we are all witnessed, and in the future market development, BYD will continue to play their advantages in the field of new energy vehicles, so as to further promote the global automotive market to the transition and transformation of the new energy field, and establish the visibility of Chinese brands in the global automotive market.

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