Previously, in the domestic mid- to high-end car market, especially in the price above 400,000 yuan, basically by the joint venture, imports and other brands with overseas background, domestic models are difficult to explore this price. However, today, the L9 of LI car not only explores the price to this step, but also starts to deliver after the first full month of delivery exceeds 10,000 units, reaching 10,123 units, which is undoubtedly exciting news for many domestic car brands. And at this time, I believe many people will also be curious, LI L9 as a new car soon after the launch and priced at 459,800 yuan, why can break the monopoly position of overseas brands?
The main reason for this achievement is that it has a lot to do with the strong product strength of the LI L9. Like the LI ONE, the LI L9 also adopts a supercharged powertrain, and uses the LI self-developed 1.5T four-cylinder range extender, with front and rear dual-motor intelligent four-wheel drive system, which not only provides 330kW and 620N-m maximum power and maximum torque, but also enables a large SUV to achieve a 0-100km/h acceleration time of 5.3s. With the help of the range-extended power system, the LI L9 can realize range-extended power generation and drive mainly by electric motors, which can bring abundant power and maintain excellent driving smoothness, making the driving experience comparable to that of a pure electric car.
At the same time, the LI L9 can achieve a total CLTC range of 1315km and a combined range of over 1000km, which is better than most of the models on the market. For a new energy vehicle like the LI L9, not only can it get a green license plate, but it also solves the mileage anxiety, which is very rare. The LI L9 also adopts a self-developed chassis control system, the front double-wishbone and rear five-link suspension chassis hardware is already a million-grade configuration, and on the other hand there are intelligent air springs and millisecond response CDC continuously variable damping damper, which not only can bring more excellent driving comfort, but also can adapt to drop the body height if there are elderly people and children getting in and out of the car, providing a more convenient This not only provides better driving comfort, but also provides a more convenient boarding and alighting experience for the elderly and children.
Secondly, since its inception, LI Auto has always been committed to creating a "mobile home", and the LI L9 is no exception. The interior of its cabin is no worse than many million-dollar luxury SUVs, but also more innovative. LI L9 not only pioneered the five-screen three-dimensional space interaction, in the front row there are HUD head-up display, safe driving interactive screen and two 3K OLED screen, can provide top audio-visual and entertainment experience for the driver and co-driver, but also eliminated the traditional sense of the instrument panel, no need to look down to see the road, bringing higher driving safety.
After opening the silent electric suction door, in the second row of the LI L9 not only has a 3K car-grade OLED screen, the use of Type-C, Switch, not only can realize the direct connection to cast screen as well as 60W power supply needs, but also with HDMI-Type-C adapter cable, whether it is in the car to play a variety of top game consoles, or 3A masterpiece, are no problem. The most critical thing is that the LI L9 seats are electrically adjustable and seat heating, and there is 3D comfort foam and Nappa leather, the feeling of sitting up is not comparable to rivals in the same price range, the second row of seats also have flank heating, seat ventilation and SPA level ten-point massage function, open the massage and heating at leisure, not to mention how comfortable it is.
LI L9 is a large six-seat full-size SUV, not only comfortable to sit, space is also incomparably spacious, the most intuitive is to adjust the second row of seats to leave a fist of legroom, to the third row, legroom is still very generous, this is the benefit of its large SUV positioning. LI L9 also offers the largest trunk space in its class, with a depth of 540 mm, so there is no problem putting luggage and baby carriages.
In addition to the strong product power of LI L9, in fact, it has a lot to do with the market achievements of LI over the years, no matter it is the healthy business condition of LI, the investment in R&D and manufacturing, it is enough to show that today's LI is able to represent a new generation of Chinese car brands and break hands with many overseas brands. In terms of LI' s healthy business situation, in the second quarter of this year, LI earned RMB 8.48 billion from vehicle sales alone, and its gross profit margin reached 21.2%, up 3% from 18.7% in the second quarter of last year, making it one of the few car companies whose gross profit is still growing in a negative trend.
Written at the end
Indeed, it must be said that the LI L9 shows excellent strength both in the product itself and in the brand, which coincides with the brand concept of "mobile home" that LI car is committed to build, and the most crucial thing is that after the LI L9 started delivery, the first full month of single-month delivery exceeded 10,000 units, using the strength It has really broken the monopoly position of foreign brands in the price range above 400,000 yuan, showing the strength of the new generation of Chinese auto brands. And in the next, I believe the LI L9 and the LI car will continue to bring more ultimate intelligent family travel experience for the majority of Chinese family users on this basis.
