On November 8, 2022, BYD officially announced its high-end car brand and named it Look Up. For the naming of the new brand, the official said it is in the historical process of exploring the unknown and innovation and development, human beings have looked to the sky again and again. In looking up again and again, curiosity, exploration and knowledge have become human instincts, giving rise to brilliant technology and civilization. Looking up is not only a gesture, but also represents the brave and fearless spirit of exploration.
