"Lowest growth rate since the new century" and "flat" are two different, but equally derogatory, terms used by the China Association of Automobile Manufacturers (CAAM) and the China Association of Automobile Manufacturers (CAAM) to describe the auto market in the first month of 2023. In terms of overall market conditions, the double-digit decline in China's auto market (narrowly defined as the passenger car market) in January was indeed evident to all. But in terms of car type share, the SUV market overtook the car market (609,000 units) with 623,000 units in the first month of the year, with multi-child families and more manufacturers making a push in the new energy SUV market playing an important role. Next, we'll see which 10 cars entered the SUV market Top 10 lineup in January.
Domestic brands occupy the top three, Haval H6 struggling to support
BYD, Changan, Haval and Geely are still the four brands with the largest SUV market share, but, in the past three years, they have been reshuffled in the same position. And in this 01 list of Top 10, BYD and Changan have a variety of models in the list, among the top three, BYD Song (first / 49,709 units), Changan CS75 (second / 21,620 units), Haval H6 (third / 16,663 units) are not essentially a single fight, BYD Song contains a variety of new energy models Song Pro, Song PLUS, and Changan CS75 and Haval H6 are both multi-generation models on sale at the same time.
What can be seen is that BYD Song still performs strongly despite the fact that it is not as brave as last year, among which, the A+ level positioning of Song PLUS and the performance and efficiency brought by DM-i are indispensable. And Changan CS75 easily catch up with Haval H6, and complete the overtaking, now the champion is still "dead" in the hands of BYD, but the blue whale power and a new generation of internal and external design to bring the sporting attributes do show the hardware advantage of Changan; Haval H6 as the only seedling of Great Wall to give people a feeling of hard support, the replacement model How long can the main stable style be maintained, can not help but sweat.
As for Geely Bo Yue L (seventh / 13,635 units) as a new car, also like the Song PLUS into the A + class market, the complete transformation of the Bo Yue nameplate has brought more more sense of technology, the key is the entry of the Volvo 2.0TD engine is not high power, but through the CMA platform brings excellent hardware dynamic performance, coupled with Galaxy OS + Qualcomm 8155 Intelligent combination, larger space and the presence of hybrid options, I believe it has the possibility of subsequent power.
In addition, BYD, Changan and Geely all have multi-vehicle combinations in the best-selling group. BYD Yuan PLUS (fourth place/14,342 units) entered the entry-level compact SUV market with the PLUS nameplate, and steadily picked up the title of segment champion at all levels with the all-series pure electric + DiPilot system; while Changan CS55 (eighth place/13,020 units) is positioned the same as Yuan PLUS. Its main focus of the entire Blue Whale NE 1.5T + Wutong car link system, to help it take the fuel market under the Yuan PLUS. Outside of the 10, there are Changan CS35, Geely Colorful, Geely Star Yue L, BYD Tang for their respective brands to help.
High-end become the new market favorite, luxury brands took three seats
In the case of BMW X1 will be replaced, BMW still with X3 (ninth / 10,694 units), X5 (tenth / 10,613 units) double car killed to the TOP 10, even the entire BMW brand also ranked in the first month of 2023 to the eleventh of all car brands, which is very impressive for a traditional luxury car brand. What can be seen is that the BMW X5 with long wheelbase domestic although the 600,000 yuan level pricing has attracted a lot of questions, but from the current market response, BMW's foresight seems to have made it sit firmly on the top of the joint venture domestic medium and large luxury SUV market, Audi, Mercedes-Benz want to catch up on the difficult.
At the same time, the Mercedes-Benz GLC class (fifth place / 14,317 units) although the new generation of models that will be ushered in March, and a decline in market attractiveness, but at the same time the arrival of the terminal sales discount of up to more than 100,000 yuan, which also brings a higher cost performance for the current model. But objectively speaking, from the Mercedes-Benz S-class to get a new generation of the interior of the replacement car with the current model comparison is completely two luxury level, and this may also lead to this iteration of the current model before the drop is so large.
Tesla maintain the status quo, price increase in the test market
Tesla Model Y (sixth place/14184) actually did not change much compared to the same period in previous years, but thinking about the wave of substantial price cuts at the beginning of the year, such a performance is really not satisfactory. But what can be seen is that in many consumers are still waiting to see whether Tesla may continue to pull down the selling price due to lower costs, Model Y was announced on February 10 to increase by 2,000 yuan, and once rushed on the hot search, although the afterglow of the price cut temporarily ebbed, but whether such dynamic adjustments will instead lead to a consumer market rebound? "Tesla price adjustment" may become a big drama this year again.
Written in the end
What surprised us the most is that the non-luxury market of the German and Japanese series collapsed in January, even if the statistics are expanded to the TOP15, there is only one Volkswagen TIGUAN with less than five figures into the list, RAV4, CR-V, Wildlander, Tharu and other best-selling cars were squeezed out of the first group, which is partly squeezed by the rise of independent brands, on the other hand, it also lies in the consumer upgrade will A large part of consumers shifted to the high-end market or new energy market, in the middle of the Japanese, German advantages gradually lost. In the next 11 months, the German and Japanese brands how to cope with the crisis, the car market can bottom out, the new energy trend after the withdrawal of state subsidies, etc. will be exciting to watch.
