With the determination to return to the first camp, Geely Boyue L breaks into the highly competitive compact SUV market with a price tag of 125,700-170,700 yuan. Although from the product name the Boyue L is a derivative of the car lineup, like the Boyue Pro and Boyue X, it is very different in terms of product strength.
As a heavy strategic model of Geely brand, the new car brings together the latest technological achievements of Geely such as CMA architecture, GEEA2.0 electronic and electrical architecture, NOA advanced intelligent driving assistance system and Raytheon intelligent hybrid, which has created a high degree of enthusiasm in the auto market. The Boyue L enthusiast group is also very active after having a car, and car enthusiasts are all very happy about it, and the group discussion is lively every day, even in the competing models of the enthusiast group can also see the discussion about Boyue L.
The new car has been on the market for almost a month, we also issued a questionnaire in the Boyue L and three competitor car enthusiast groups to see what the true attitude of car enthusiasts towards this car is, and whether the Boyue L can return to the first camp of compact SUV sales with strength.
Face value high configuration more... Domestic SUV traditional arts
To come out on top in the compact SUV market, you need to complete at least two problems, one of which is more superficial is the product's own cost performance to be excellent. This has actually been a clichéd topic, for more than 100,000 yuan budget to buy SUV consumers, the car will probably be the main car in their homes, all want the psychology can be understood. And for the new car now, the price performance should also have a richer explanation, not only the price is cheap, high configuration, texture and technology can not be left behind.
In the question "What are the reasons for your concern or choice of the Boyue L", there are several answers that are particularly popular, namely, large space, good-looking design, quality inside the car, rich technology configuration and mature power configuration. Because this question is a multiple choice question, it is impossible to select one of the most popular features of the Boyue L. But from another perspective, it can also show that the group is generally full of these aspects of the Boyue L, and these aspects listed above are key to a car.
It is worth noting that similar issues in the Boyue L competitor's group of enthusiasts, the results are not as balanced, but the number of votes for rich technology configuration, mature and assured power configuration and large space is also high.
The product combined with the Boyue L's length, width and height is significantly improved, especially the wheelbase reached 2777mm, has been relatively close to the more high-end some Star Yue L. Actual measurement down, 180mm tall experience in the rear row head space remaining 1 punch 2 fingers, leg space for 2 punches, with almost pure flat rear central floor, space performance is very good.
In terms of technology configuration, the Boyue L has a very generous performance, rich active safety configuration and L2 level assisted driving features are standard across the board, which is not often seen in domestic models in the same class. In addition, the Boyue L is equipped with Geely Galaxy OS Air version of the car system, equipped with Qualcomm 8155 chip, is also standard across the board.
It must be said that in the question "What are you most worried about the Boyue L", more than 30% of the group chose to worry about poor software adaptation, after all, Geely car machine card is also considered an old problem, I think it will be improved with the support of the 8155 chip.
The Boyue L is also rich in power options, not only based on the CMA platform, while providing 1.5T and 2.0T engine options, allowing consumers to choose according to their needs. Previously, the Starry and Starry L all standard with 2.0T, the actual performance of the vehicle is very good but some consumers said daily commuting with 2.0T can not be used, but feel the high price of fuel consumption. Here in Boyue L, the addition of 1.5T engine can meet the needs of more consumers, but also lower the price threshold. At the same time, the Beaufort L also offers hybrid power, but this version is different from the fuel version, we will expand in the second part.
Finally, the design aspect is something very subjective, I personally think the Beaufort L is not a slot except for the appearance is really too similar to the Cadillac.
Among the interviewed group of friends, nearly 6 of them are 26-35 years old, and nearly 40% of them are first-time buyers and additional buyers based on one car.
The Boyue L in addition to the basic configuration is very rich, technology configuration is also stronger than the rival, in addition to the design is more youthful, for the compact SUV cost performance this question is completed very beautiful.
Hybrid probability pre-cooling, the urgent need for transformation
To return to the first camp, in addition to cost performance, the second problem to face is the performance of hybrid models. First of all, the change of car energy is an irreversible trend, while the hot sales of BYD Song PLUS DM-i and the loss of Haval H6 are in everyone's eyes. To put it seriously, even now sell more fuel cars, as long as the transformation is not completed, in a few years is still no way out.
There are two hybrid versions in the Boyue L lineup, priced at 155,700 yuan and 170,700 yuan, but they should have little presence in the lineup. Still, the question "What is the reason for you to pay attention to or choose the Boyue L", only 22.58% of the group chose "there is a Thor hybrid option, want to experience Geely' s hybrid technology", consumers / subscribers are not interested, I think it is a bad signal. In the question "Which model of Boyue L are you most concerned about", only 16.13% of the group chose the hybrid version together, which can also confirm the above point.
The reason behind this is actually quite understandable. The first is that the oil-hybrid version of the starting price of 155,700 yuan does not look cheap, and at the same time equipped with a 3-cylinder engine, the former may be okay, but the latter directly dissuaded many consumers said.
It is interesting to note that there is surprisingly great enthusiasm for the oil-hybrid version among the enthusiast base of the Boyue L competitor, with the top model Thor Hi-F Super Rui priced at 170,700 yuan being the most popular version. The reason for this choice is that I personally understand that I have not yet put myself on the actual purchase of the preset.
As an example, I previously test drove the Xingyue L Raytheon Hi-F Hybrid version, also powered by a 1.5T three-cylinder, but I thought that car performed very well overall. The three-cylinder isn't a minus in terms of actual experience, and with its excellent design quality, I personally think it's better than the popular Song PLUS DM-i.
The above is based on my perspective as an observer to look at the car, if the real money stage, to the Xingyue L Thor Hi-F hybrid version of the starting price of 171,700 yuan, I will also be guilty of psychological muttering, it is likely to end up choosing what I think is not so good but cheap Song PLUS DM-i. Similarly on the Bo Yue L hybrid version is the same, the product itself may be good, but 150,000-170,000 yuan. The three-cylinder hybrid is really a bit dissuasive.
Of course, the above-mentioned is not the Bo Yue L's own problems, but in addition to BYD almost all independent brands to face, that is, late entry and the price can not come down, only Bo Yue L as a new model, perhaps not solve this problem. It will be a compact pure fuel SUV with excellent cost performance, but in the long run, its competitiveness will be more affected.
Editor's Summary
The Geely Boyue L is a distinctive car that is quite good, but good in the conventional range and doesn't bring surprises in the hybrid department. But in other words, the shortcomings in hybrid are from a market perspective and have little to do with consumer car purchases. In the eyes of the group, it is a family SUV with excellent value for money, and it is good value to buy a certain 1.5T, which is actually enough.
According to the October e-car SUV list sales data, Boyue L ranked 31st, with sales of 8,037 units.
