Toyota Crown in the minds of the country has always had a high "jianghu status". Especially in the south, many consumers will even put the crown and "big Ben" on the same level, can drive on the crown people, give people the feeling of non-rich that is noble. But with the brand price cuts, their own product power also began to gradually decline, the past glory of the Crown slowly fade from people's view. In the sale of the Hanlanda "sister car" Crown land release, its influence can not be comparable with the Crown in the past.
In order to regain the elegance of the year, FAW Toyota has announced that the new Crown will be introduced into domestic sales as an imported car in the future. The latest product of the Crown family, the Crown crossover, has previously opened for pre-sale in Japan, with a price starting at about RMB 214,000. Taking into account various costs such as tariffs, the new car is expected to be priced at around 400,000 yuan in China. Will the Crown be able to return to the top with this product? Next we will look at what the new car has to sell.
First, let's look at the design of the new car, in my opinion, the new Crown crossover in the design style is still a big difference with the previous Crown. The new car will look more sporty and stylish, the past that the feeling of calm atmosphere is really less. It uses the latest family-style design, the front face with a running chrome trim to connect the two sides of the headlight cluster, effectively stretching the visual width of its that face.
The front surround has a huge cooling opening, which is somewhat similar to the Asian Dragon. There are "C" shaped bezels on both sides of the front surround, and the front scoop is embellished with a small chrome trim. The design elements of the front are still quite rich.
If you can still see a trace of the past Crown in the front, the new car's side changes are absolutely radical. The new car adopts a slinky coupe body design, which is placed in the past crown, which dare to imagine. The side body not only has a powerful waistline, while there are black trim panels on the doors for embellishment, with black wheelbrows, the side body's sense of movement is immediately created.
The new car's dimensions are 4930/1840/1540mm in length, 1840mm in width, and 2850mm in wheelbase. the car's length and wheelbase have reached the level of domestic joint venture B-class sedan, but the width of 1840mm only seems to lack some meaning.
The rear part of the car, the new car with the more popular through the design, the middle with red trim and inlaid with the Toyota brand Logo, after lighting up the recognition is still very high. At the same time, the upper part of the rear surround and the rear compartment are painted in black, the sense of hierarchy is quite good. In addition, the rear surround can also be seen chrome decorative strips, which is considered the first and last echoes.
In terms of the interior, the Crown crossoevr still retains a strong "Toyota flavor", with simple styling and a style that favors a homey and warm style. There is a large screen that highlights the sense of technology, but also retains the traditional physical function keys. The new car is equipped with a new style of three-spoke multifunction steering wheel. The suspended center multimedia display is connected to the outer frame of the instrument panel, forming a "duplex" structure.
Next is the power part, the new car has no official official information yet. We can first take the overseas version for reference. The overseas version offers two types of power: 2.5L hybrid system and 2.4T hybrid system, of which the 2.5L hybrid system has a maximum power of 183kW and the transmission system matches the e-CVT transmission; the 2.4T hybrid system has a maximum power of 257kW and the transmission system matches the 6-speed manual transmission.
Summary
Looking back at the past 10 years of Crown in China, whether it is the 12th generation, the 13th generation or the 14th generation, have left a deep impression on our countrymen. Today, the crown in the minds of many consumers are a "sentimental" symbol. But excessive consumption of sentiment will only make the brand image downward, want to regain the majestic wind, the crown also have to come up with more powerful products. From the current Crown crossover information, the new car's main rival is still the 34C. but compared with them, the comprehensive product power of the Crown crossover does not seem to be able to fully meet the national consumer psychology, or perhaps its highlights are not bright enough. Of course, there is still a lot of information about the new car that has not been disclosed yet, or in the following days, the Crown Crossover will give us various surprises one after another, let's wait and see.
