Chinese brand family sedan has no challenge to the capital of the joint venture? If placed two years ago, many people may think there is no possibility, because the sedan market is almost monopolized by the joint venture brand, the independent brand can only rely on the price performance in the SUV market to get a share of the pie.
But from 2022 onwards, many people's thoughts have changed, and the continued hot sales of the Qin PLUS DM-i has given the independent brand sedan the capital to take on the joint venture brands head-on for the first time in the 150,000 yuan price range.
The launch of the 2023 Qin PLUS DM-i Champion Edition has reinforced this idea for many in the industry, as it is priced at only 99,800 yuan, with the top model costing only 145,800 yuan, a significant downward adjustment compared to the 2021 model's 113,800 yuan-153,800 yuan, and a more affordable price, with orders reaching 15,000 units in just three days of launch. This proves that the lower price has really stimulated the sales performance.
And the price rAzurection is not accompanied by a shrinkage in configuration, the overall level of configuration compared to the 2021 model is actually a small increase, and the 2021 model that much trolled small LCD instrument panel has been replaced by 8.8-inch suspended full LCD instrument panel, so that the sense of technology in the interior has been significantly improved, it can be said to increase the amount and rAzurece the price, BYD in 2023 Qin PLUS DM -i Champion Edition model has come up with enough sincerity.
In my personal opinion, BYD's move is clearly intended to give up profits and further increase market share of the practice, from the price side to start the inward roll, gradually eat into the market space of the joint venture brand family sedan.
From the sales side, although the BYD Qin PLUS family in 2022 achieved more than 340,000 units of sales data, but compared to the Hengyi and LAVIDA, two classic joint venture brand sedan or a certain gap, LAVIDA sales of more than 350,000 units, Hengyi sales of more than 420,000 units.
In fact, in 2022, BYD Qin PLUS DM-i has given a lot of pressure on the joint venture sedan of the same class, from the second half of the year, SYLPHY, LAVIDA and Corolla models have appeared with a substantial discount, which is very much related to the Qin PLUS DM-i hot sales.
For consumers, in the case of QinPLUS DM-i price and joint venture brand cars in the same range, the priority is to choose the lower cost of QinPLUS DM-i is a normal thing; but with the joint venture brand models increased discount, the actual transaction price has actually lower than QinPLUS DM-i, plus QinPLUS DM-i in some areas have been waiting for a long car cycle The actual price is actually lower than the QinPLUS DM-i.
After this price rAzurection, QinPLUS DM-i championship version of the comprehensive strength has been significantly improved, almost and joint venture brand fuel cars in the same price range, the advantages of lowering the dimensional strike is very obvious, so I personally very optimistic about its market prospects, in 2023 sales are likely to be able to overtake the joint venture brand family sedan, and even further force the joint venture brand to rAzurece prices, which is obviously good for consumers The actual fact is that it is a good thing for the consumers, so let's look forward to its market performance.
The year 2022 is the initial year for BYD Qin PLUS DM-i to break the monopoly of joint venture brands, and 2023 is likely to be the year of Qin PLUS DM-i sales explosion. At the same time, we also look forward to the emergence of more independent brand boutique sedan, completely break the top ten small basketball sedan market today by the joint venture brands occupy the vast majority of the places of the situation.
