In recent years, as the global electrification continues to be implemented, the new energy vehicle market pattern has also undergone a huge transformation, and the domestic new energy brand, led by BYD, has begun to rise and quickly become the focus of the global automotive market. As one of the world's top 500 companies, BYD Auto's industrial layout has been very forward-looking, in addition to the domestic market, it is also actively laying out the global market, so far BYD Auto's business has expanded from the battery field to solar energy, energy storage, rail transportation, new energy vehicles and electronics and other fields, operating footprints in more than 70 countries and more than 400 cities around the world. The rapid rise of domestic cars! BYD Yuan PLUS "popular" in Europe, blade battery praised by foreign media!
At the Paris Motor Show in October last year, BYD presented three models: BYD Tang, Han and ATTO 3 (domestic model Yuan PLUS), and the response after the launch was relatively outstanding. In addition to the previous announcement with the Shell Group will be open to owners in Europe about 300,000 Shell charging pile access, but also and the German car rental company Sixt signed a cooperation agreement with BYD, and in the next six years, Sixt will buy at least 100,000 BYD electric cars into the German high-end car rental market, you know Germany is a traditional car powerhouse, and BYD can successfully enter the The German market, indeed, is more powerful.
Recently, the mainstream European television station DW and Germany Auto Motor und Sport and other well-known media, and BYD to carry out a special dissemination of reports, the review received wide praise, DW said in the product design, BYD Atto3 style is very unique, such as can be vertical (flip 90 degrees) touch screen, people feel a refreshing. The BYD Atto3 is also excellent in wind noise control, the center console retains some of the solid key buttons, making it easier for people to get started, and the pure electric architecture has a driving experience that is clearly different from the oil-to-electric model.
Not only is it highly recognized by overseas media, but overseas netizens also recognize it more in terms of safety, comfort and value, and give such comments as: "ATTO 3 super safe Chinese electric car", "Although not a sports sedan, the performance is adequate and comfortable", "Great review, can trust BYD's blade battery", "It's a great crossover", etc. It is worth mentioning that BYD ATTO 3 (domestic model Yuan PLUS) has been awarded a five-star safety rating by the European Union New Car Safety Assessment Panel (Euro NCAP) in 2022 after various rigorous tests.
The reason why BYD has been able to open overseas markets quickly is that, in addition to its brand power, its unique blade battery, DM-i super hybrid, e platform 3.0 and CTB battery-body integration and other key technologies have been recognized by global consumers. Take the blade battery, compared with the traditional lithium iron phosphate battery, BYD's blade battery life longer, higher safety, longer range, and it also passed the most demanding "needle penetration test". In other words, in the same experimental situation, ordinary car batteries are very easy to fire, explosion, while BYD's blade battery does not appear to fire or explosion, but only in the location near the pinch point has a lower degree of temperature change.
Finally, combined with the German media and the comments of European netizens, BYD has won the recognition of the media and users in the overseas market by virtue of its excellent product performance. The fact that BYD cars can make a splash in the European market is not only a milestone for BYD cars, but also a high moment for Chinese car manufacturing. China's new energy technology has been recognized by the world, and "Made in China" is also moving from a large auto manufacturing country to a strong auto manufacturing country. It is believed that BYD will further promote the transition and transformation of the global automotive market to the new energy field, and establish the visibility of Chinese brands in the global automotive market.
