Two years ago, Wuling used a starting price of only 28,800 yuan, range of 120km Wuling Hongguang MINIEV, quickly became the new energy market sales king, and its average monthly sales are still 30,000 to 40,000 units. The success of the Wuling Hongguang MINIEV also illustrates the point that range is not the most important, as long as the price is low enough.
And now Wuling may want to copy this model in another new model, recently, the Ministry of Industry and Information Technology announced the latest batch of new energy models energy-saving catalog, Wuling Bingo detailed power and range information exposure, its entry version of the model range of 170km, in addition to 312km range version.
Obviously, the model with a range of 170km is to pull down the price. Let's take a look at the prices of various models with a 5-door, 4-seat layout that are close in size to the Wuling Bingo.
The starting price of Dongfeng New Energy EX1 is 55,700 yuan, while its range reaches 331km; the starting price of Dongfeng Nano BOX with a range of 331km is 65,700 yuan; the price of the entry model with a range of 200km is 66,900 yuan; the starting price of Zero Run T03 with a range of 301km is 79,500 yuan; the starting price of Nezha V with a range of 301km is 79,900 yuan; in addition In addition, the entry version of the Ola Black Cat, which was resumed not long ago, has a range of 301km and a starting price of 84,800 yuan.
Referring to the positioning of the current Wuling Hongguang MINIEV, Wuling Clear and Baojun KiWi EV models, the starting price of the Wuling Bingo with a range of 170km is expected to be within the range of 60,000 yuan, which is expected to be around 56,800 yuan, while the price of the top model with a range of 312km is expected to be within 100,000 yuan.
The product itself, in addition to the 170km range of the entry version, the Wuling Bingo is very eye-catching, especially the appearance is very personalized and stylish, with a good value.
Wuling has always been able to bring us surprises, this time the Wuling Bingo again using a low price and low range strategy, is expected to become a class model market "king bomb".
