Changan Lumin: no option is also higher than the Wuling configuration, the budget of more than 50,000 can buy?
With the official listing of Changan Lumin, the field of micro pure electric mobility vehicles in addition to Wuling Hongguang MINI EV, CHERY QQ ice cream, and other models, there is a new choice. The new car is listed with a total of three range models, respectively, 155km sweet model, 210km sweet model, and 301km honey-sweet model, the price range is 48900-63900 yuan.
The Changan Lumin(Interior photos) attracted a lot of attention when it was unveiled, mainly because of the large differences in appearance and many contemporary mobility cars of the same class. Of course, this difference is not the style becoming an alternative, but the continuation of the square body design at the same time, the details will be more pleasing. For example, the retro round headlights are covered by internal decorative parts, creating a sense of sleepy eyes. And the body part uses a hidden door handle design that is extremely rare in its class, while the body color scheme is more diverse, with various low-saturation color schemes giving it a more textured look. As a result, many female consumers have fallen in love with it, and together they are looking forward to the launch of Changan Lumin. But after the price was announced, there were also many people who were complaining that it was more expensive than the Wuling Hongguang MINI EV.
But Changan Lumin and Wuling Hongguang MINI EV situation and there is a big difference, for example, Wuling Hongguang MINI EV is aimed at the low price of 30,000-50,000 market, the current class of mobility car further up the 70,000-90,000 level, such as CHERY small ant, LEAPMOTOR T03 and other models. The Changan Lumin is aimed at the 50,000-60,000 yuan area of this price gap, so it is more inclined to the feeling of a personalized mobility car. This car is really better than the Wuling Hongguang MINI EV in other aspects besides appearance? Is this price worth buying? It is worthwhile for us to talk about it.
The entry model range is not high, but more than the same price of the Hongguang MINI EV configuration?
Every consumer buys a miniature pure tram for one purpose only, that is, short-distance transportation, whether to and from work or to buy food to pick up the baby, the most basic demand is the range can not be too low. The three models of Changan Lumin have three kinds of range, the entry model's 155km range can meet the range needs of most scenarios, of course, many people also have range anxiety, or a 200km range is not enough, so the top model of Changan Lumin also has a range of 301km, the range has caught up with many 70,000-plus boutique microcars.
Changan Lumin will spit expensive, with the range also has some reasons. For example, the guide price of 48,900 yuan for the sweet model range of 155km, while the Wuling Hongguang MINI EV has a 170km range of Yuexiang model only needs 44,800 yuan. Therefore, in the eyes of many consumers, lower prices can buy a higher range, why buy Changan Lumin?
(The picture is Wuling Hongguang MINIEV)
But in fact, the clear sweet model range is not as long as the Wuling Hongguang MINI EV Yuexiang model, but compared to the Wuling Hongguang MINI EV Yuexiang model, it has two more airbags, a backup camera, but also an additional central control screen and Bluetooth connectivity, even the full LCD meter size is also larger, so the internal functions are more abundant. Although the overall level of configuration is not high, but "small but complete", compared to the Wuling Hongguang MINI EV Yuexiang models, Changan Lumin sweet models are obviously more practical.
The difference is still based on their body size is closer, take the data comparison, Changan Lumin's length, width, and height are 3270/1700/1545mm, and wheelbase is 1980mm, while the Wuling Hongguang MINI EV Yuexiang model's length, width, and height are 2920/1493/1621mm, wheelbase is 1940mm. It can be seen that no matter the body size or wheelbase length, Changan Lumin has some advantages. The Lumin is also equipped with a single motor with a maximum power of 30kW, which is more powerful than the normal version of the Wuling Hongguang MINI EV with a maximum power of 20kW. 50,000 or so to buy a mobility car, we are more important is the range and price is right, but we can not ignore some consumers who have more demand for appearance and configuration.
The top with a 301km range is also cheaper than the small ant, the cost performance is obvious but no fast charging?
As for the other two models, it can be said that there is basically no competition in their price range. Changan Lumin sweet model guide price of 53,900 yuan, compared to the guide price of 55,800 yuan Wuling Hongguang MINI EV GAMEBOY 200km playful models. Changan Lumin sweet model not only has a 10km more range but also has a more backup camera, multi-function steering wheel, 10.25-inch center control screen, etc. The wheelbase of the Changan Lumin sweet model is not as good as the Wuling Hongguang MINI EV GAMEBOY version, but the difference is not big, only 30mm, so it can be expected that the space gap is not obvious. Plus the price is already lower than the MINI EV GAMEBOY 200km play model, so the cost performance is not bad.
The Lumin has a guide price of 63,900 yuan and a range of 301km. there are not many pure electric mini cars on the market with a range of 300km. The same range level of the sweet pink model Micro Sugar Edition starts at 73,900 yuan, the two have a full 10,000 yuan gap.
However, the low price naturally has its reasons, such as Changan Lumin honey-sweet model configuration is a lot lower, like CHERY small ant sweet pink model micro sugar version standard remote start and keyless start, and leather adjustable steering wheel, seat material is better, also has a power adjustment function, the overall configuration level has a higher upgrade. And Changan Lumin honey-sweet model configuration level and the entry model are basically the same and are also considered basic enough, but the price difference of 10,000 yuan, this configuration level is still acceptable. In the three models, it is very cost-effective, but also very suitable for everyone to start, after all, the head of 60,000 has been difficult to buy about 300km range, the configuration is still good models.
But to this level of range, we spit is the Changan Lumin charging problem. At present, the entire Changan Lumin can only be slow-charged, like the sweet model and honey-sweet model slow-charging time is long, and the time is more than 9 hours. The charging time is longer than the Wuling Hongguang MINI EV GAMEBOY version, which more or less counts as a "demerit point". After all, most of the charging posts on the market are fast charging, and people occasionally need to go out to charge.
Summary
From the overall point of view, Changan Lumin does not "imitate" Wuling Hongguang MINI EV as many models do, and it is differentiated from many other products on the market in terms of appearance, configuration, and range. It can be said that it is not aimed at those consumers who only look at the price and range, but the main focus is a slightly personalized pure electric mobility market, more suitable for some young consumers who are interested in the configuration, and quality. From the official feedback of Changan Automobile, Lumin's pre-sale orders have exceeded 15,800 units in 11 hours, which can be seen that this kind of model with a certain contrast is still very well received. However, the future can be like the Wuling Hongguang MINI EV continued hot sales, still need to settle down for a period of time to see.
