NETA S Dazzling Edition Pre-priced at 338,800 Yuan: Deviating from the original intention?
NETA, which has always been unpretentious and approachable, has also gone high-end. The newly launched NETA S Yoshi Edition has a pre-sale price of 338,800 yuan. At this price, you can buy four NETA V's or two NETA U's and still have money to spare.
NETA says it wants to "build cars for the people" and its mission is to "bring high-quality smart electric cars within reach. At 338,800 yuan, that seems a bit far from the people.
But if you take a closer look at the NETA S, you'll admit that it's still very much a people's car, and it's still very much NETA.
The NETA S Yew Edition meets almost all of the needs of high-end electric sedan consumers.
Nearly 5 meters long, 2 meters wide, and 1.5 meters high.
Sharp shape + "wing-hunting" front doors.
Zero 100 km acceleration 3.9S, 4WD.
Intelligent cockpit with 17.6-inch center control + 12.3-inch passenger screen + AR HUD + Qualcomm Snapdragon 8155 chip.
High-speed Pilot driving assistance.
CLTC pure electric range of 650km.
0.216Cd ultra-low wind resistance.
21-speaker sound field system ......
At 338,800 yuan, the NETA S Flare Edition looks expensive, but like the previous NETA V and NETA U, it is still a high-value product that takes an intelligent, electric product and strives to push it to a wider audience.
01
Value for money has always been competitive
Value for money has always been the competitive edge of NETA, and the NETA S is no exception.
Just by looking at NETA S's top 10 highlight parameters, it is clear that this car is a strong rival to Han EV and XPENG P7. With the price of the top-of-the-line Han EV and the configuration of the top-of-the-line XPENG P7, the NETA S Yew Edition uses the killer feature of cost-effectiveness.
The NETA S has almost the same exterior dimensions, almost the same power level, and almost the same audio configuration, but the NETA S also has a more stylish wing door and a more powerful Qualcomm Snapdragon 8155 intelligent cockpit chip.
In the B+ class pure electric sedan market, consumers are facing a lot of selection difficulties today, especially in the midst of the price hike for new energy vehicles. The same purchase budget, before the price increase can buy the range, configuration are happy models, and after the price increase, the same purchase budget, or only buy configuration or only buy range.
The range and configuration become a fish and a bear's paw, not both.
The NETA S Yew Edition's price/performance advantage does both. A perfect solution for those consumers who are hesitating between the BYD Han EV Qianshan Cui and the XPENG P7 Peng Wing Edition.
02
The regular version of NETA S is more desirable
The NETA S Yew Edition is, after all, a limited edition of 999 units. The regular version of the NETA S is the main course.
The regular version of NETA S is available in both extended-range and pure electric power forms. According to the previously revealed information, there may be five versions for you to choose from: the extended-range 1100, 715 Lidar, 715, 650 4WD, and 520.
The NETA S product lineup includes a LIDAR version for assisted driving, a range-extended hybrid version for quick energy replenishment, and a 520 range version for short-distance mobility. A single-vehicle to meet a variety of consumer needs.
The regular NETA S may also have a higher level of intelligent assisted driving features than the NETA S Flare Edition.
In the NETA S Flare Edition, it is not equipped with the important assisted driving hardware of the moment, LIDAR. However, in the regular version of the NETA S, NETA Motors will join forces with Huawei and jointly launch a LIDAR version of the NETA S.
As planned, the NETA S will be built with TA Pilot 4.0 intelligent assisted driving system, fitted with Huawei's MDC 610 computing platform, and a total of 30 sensing hardware in the entire vehicle, including two LIDARs, and five-millimeter wave radars.
With TA Pilot 4.0, NETA Auto has piled on the strongest intelligent assisted driving sensing hardware on the market.
The first NETA S is a limited-edition model, with a sample body design and three electric systems, and then after the regular version of NETA S is launched, it will be upgraded with assisted driving capabilities to raise the positioning of NETA S again.
NETA's idea is to rely on the limited edition model's price/performance ratio to attract attention, and then wait for the regular version to be launched to increase the added value of technology and sales.
03
The Underrated NETA
In 2014, the prototype of Azha Xiaoli was born. Also in 2014, NETA Motors began its own story.
The difference is that Azha was born with an aura of stardom, and even in the toughest of times, Azha was the darling of public opinion, always in the limelight.
NETA, on the other hand, is much more low-key.
Starting with the first car, NETA U, then NETA V, and later NETA U Pro and NETA V Pro, as sales rose, NETA Motors was not brought to the attention of the court of public opinion until 2022. But NETA Auto's low profile has accomplished exactly that to its advantage. At a time when various car companies are experiencing a decline in sales due to the epidemic, NETA Auto's accumulated experience in building cars in the early stages has ensured smooth sales.
Data source: Official microblogs of various car companies
In April this year, NETA was the No. 1 new car maker in terms of monthly sales. In May of this year, it was number two. As more new energy vehicle stimulus policies are introduced, NETA Auto will have more to gain.
NETA's sales success is closely related to its own competitive strategy of insisting on building cost-effective smart products. From building cars for the people to technology affirmation, NETA's product competitiveness has never left the three words of cost-effectiveness.
With NETA S, whether it is the limited edition NETA S Dazzling Edition or the regular edition of NETA S that is being prepared for launch in the future, it is believed that the original core competitive strategy will be maintained as well.
NETA has made a name for itself, and NETA Motors is ready to shed its low-profile veneer and showcase its competitiveness to a higher-end, broader market with the creation of the NETA S Shining Edition.
