Once regarded as the rival of LI ONE, why VOYAH FREE sales with a poor performance

When the LI ONE was a big seller, a product with a stronger product on paper came out, which was the VOYAH FREE model from VOYAH Auto, which was regarded as the arch rival of the LI ONE.

 

Now more than a year has passed, the sales of VOYAH FREE is still in a lukewarm state, and the competitor has changed from the LI ONE to the upcoming LI L7, because the LI ONE has long been discontinued.

 

In fact, VOYAH FREE is also a model with a more precise positioning, with a large five-seater layout, air suspension, lift-up triple screen interior, range-extended and pure electric dual versions available, VOYAH almost took out the strongest solution of the year, but unfortunately it did not gain market recognition.

 

To a certain extent, the product power is not a substitute for sales, but more on the propaganda, and in this regard, the LI car with its own traffic attributes is doing very well, and in contrast, there is a big gap between VOYAH. At least at the moment, you can recognize the LI car on the street, but you may need to rely on the search engine to identify the VOYAH model.

 

In fact, the shape of FREEE has a strong recognition, whether it is the straight waterfall grille or the three-stage lower envelope is a very popular design style, with the sense of momentum of a medium to large SUV.

 

The side of the body also has a suspended roof design, with hidden door handles to bring a more stylish visual effect, through the waistline also makes the body more slender atmosphere.

 

At the rear of the car, we can see the running tail light cluster and the lower bracket has a tougher shape. Personally, I think the design of VOYAH FREE is more in line with the aesthetic standard of the public, not too aggressive, but it does lack the feeling of a new energy model.

 

In terms of dimensions, the VOYAH FREE is 4905/1950/1645 (1660) mm in length, width and height, with a wheelbase of 2960 mm, positioning it as a medium to large SUV.

 

Inside the car, the 12.3-inch running triplex screen is the iconic design, and the center console also supports the lift function, which is very ritualistic every time it is lifted; of course, this function actually does not have much significance, and it is rather embarrassing if it fails.

 

As a medium to large five-seater SUV, the space performance of VOYAH FREE is really excellent. The rear legroom can be described as ample, and the central floor ridge is relatively small, which is friendly to the three rear passengers, and the cushion is also relatively long, so there is nothing wrong with the ride comfort performance.

 

Power, this time we shot the extended range version, equipped with a hybrid system consisting of a 1.5T four-cylinder engine and dual front and rear motors, of which the engine maximum power of 109 horsepower, dual front and rear motors combined maximum power of 510kW, peak torque of 1040N-m; battery pack capacity of 33kWh, NEDC working conditions pure electric range of 140km, comprehensive range can reach The battery pack has a capacity of 33kWh and an NEDC range of 140km, with a combined range of 860km.

 

In addition, VOYAH has also recently launched an extended range version, with the combined maximum power of the dual front and rear motors adjusted to 360kW and peak torque 720N-m. The battery pack capacity has been increased to 39kWh, and the CLTC range has been increased to 205km.

 

From the aspect of product power, there is nothing wrong with the VOYAH FREE in terms of configuration, space, power, appearance and interior, especially the space performance is excellent in its class, and the air suspension can ensure the comfort performance.

 

But it is such a strong product model, sales are a little bit less booming feeling, perhaps the official should really look for reasons from the marketing or pricing.

 

Now the LI L7 will be launched soon, positioning as a big five-seater SUV, which will undoubtedly become a direct competitor of VOYAH FREE, how will VOYAH FREE take it then? Let's wait and see.

 

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