SAIC Roewe's six-year road to Internet SUV, continuous improvement, and finally success

Now the domestic car with Internet function is a very normal thing, but if put six years ago but still absolutely high-tech. 2016, SAIC Roewe released the first Internet car Roewe rx5, from then on let us really feel the arrival of the Internet car era. We'll talk about this car today and see how it's all come together step by step in these six years?

SUV  exterior

 

This photo, which is very tightly covered, was released by SAIC in 2016 with a few big words written on it: Roewe Super Internet SUV. this is the first time an Internet car came into the limelight. The car was developed in cooperation with Alibaba Group, with the new Zebra intelligent car system, the earliest version for fuel models, and later will appear plug-in hybrid and pure electric models.

On April 5, 2016, the car was officially named RX5 and official pictures were released. Twenty days later, at the Beijing Auto Show, the media finally caught a photo of the car in action. People were surprised to find that the new car was completely different from what most people thought it would be, and for the first time, it closely integrated the vehicle with the Internet.

SUV  interior

 

SAIC also played a little trick on the pricing issue, as it didn't announce its price on the first day of the auto show and waited until the second day to make the announcement on the big screen. The three Internet models launched at that time were two 2.0t models and one 1.5t model, priced between 148,800 yuan and 179,800 yuan, and offered in both 2WD and 4WD drive forms.

The SAIC RX5 is built with a rhythmic design and has a high overall family recognition. The grille is wide at the top and narrow at the bottom, and is directly linked to the headlights. On the side, a softer waistline runs through the entire body. The tail lights use a structure similar to arrow clusters, which really attracts people's attention.

SUV  exterior

 

The car is paired with a vertically arranged inline center screen with chrome trim that encapsulates both the LCD and air conditioning vents. The entire interior design is extremely simple, with almost no physical buttons to be seen, and a large number of soft packages to show its luxury atmosphere.

The biggest advantage of the Internet version is that it can be directly connected to the cell phone APP online, and can unlock, start, turn on the air conditioner and locate the vehicle through the cell phone terminal remote operation. In addition, the cell phone APP also has a self-learning function, through the accumulation of countless big data to allow users to get continuous improvement experience, such a degree of intelligence can be said to be subversive.

There is no need to worry about any traffic problem, all the traffic generated by this car is free of charge in driving and using the car. These services include maintenance appointments, voice depth services, traffic safety services, call center services, roadside assistance services, and more. In addition to these, a 2.4gb music and entertainment package is included for the first year.

SUV  exterior

 

This new car was released and immediately received the love of countless consumers. The electric version of the RX5 soon met consumers at the Guangzhou Auto Show in November 2016, matched with a 1.5t engine plus two sets of electric motors, with a combined range of 650km and a starting price of 265,900.

In 2017, Roewe won the world's top design award, which was the first time a Chinese car brand won such an award, directly breaking the monopoly of foreign brands.

In June of the same year, the Roewe eRX5 also passed the first batch of green certification for plug-in hybrid vehicles. This is a very stringent certification that tests plug-in hybrid vehicles in six areas and divides them into five stars, and this time the Roewe eRX5 became the only SUV in China to receive the five-star green certification.

At this time, the Roewe car has made a name for itself, becoming the breakout model of the year, and countless joint venture brands were beaten by it to the point of no return. Its Internet-based operational thinking also made countless people admire it.

In 2019, the Roewe rx5 was released as a mid-life facelift and was upgraded with the Zebra Intelligent System by way of ota upgrade. The new car is able to meet the National 6 emission standard and is equipped with AR simulation virtual dashboard.

In 2020, the sales of Roewe's models have exceeded 1 million units. In the same year they released two new models with a digital rhythm design concept and a guide price starting at 99,800 yuan.

In 2021, Roewe released another annual facelift and got a new suspended LCD instrument panel, the appearance also became more sporty attributes, and the transmission was changed to a seven-speed wet dual clutch transmission.

By 2022, we seem to have become accustomed to the development of Internet cars, and we are not as naive as before to focus on the size of the display, but rather on the goal of whether or not it can really fit our needs. The development of Roewe in these six years is actually a process of continuous improvement.

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