At the beginning of every month, it's the time for the new car makers to announce their report card for the previous month. The Chinese New Year holiday in January has affected the deliveries of the new car makers to varying degrees, which can be described as several happy and several sad.
From the list of the Know Your Car emperor statistics, the LI car took the top of the new power sales list in January with 15,141 units, up 23.4% year-on-year and down 28.7% sequentially.
The sales of more than 15,000 units were basically achieved by the LI L9 and LI L8 models, which are priced at more than 350,000 yuan and are considered the benchmark of the new power brand towards the high-end. Next week the LI L7 will also be listed, this is the LI first 5-seat SUV, the main back row of large space, after the market is bound to 300,000 yuan prices of joint venture brand SUV shape great impact, very much looking forward to its market performance.
GAC AION took second place in January, with sales of 10,206 units, and is the only car company with sales of more than 10,000 units in addition to the LI, but fell 36.3% year on year, and 66% ringgit.
Throughout the AION product line, from 100,000 yuan to 400,000 yuan price range basically have product coverage, after all, backed by the mountain of Guangzhou Auto, able to develop a variety of new cars at the same time.
The third-ranked NIO delivered 8,506 vehicles in January, down 11.9% year-on-year and 46.2% sequentially. Just now it was revealed that NIO is about to reduce its price, with the 2022 models of the NIO ES6 and ES8 being reduced by up to 100,000 yuan, which will undoubtedly stimulate NIO's sales, but this is just clearing inventory. After the 2022 models are sold out, how to improve the competitiveness of the new cars is what NIO has to consider. Personally, I think expensive don't means distinguished, the product quality should keep up with the price.
The fourth in the list is DENZA, with 6,439 units delivered in a single month, up 7.3% from the previous month, and the only car company on the list with a year-on-year increase.
The only model currently on sale under the DENZA is the DENZA D9. As a high-end MPV priced at more than 300,000 yuan for a Chinese brand, a single month delivery of more than 6,000 units can be considered an excellent performance, and also affected by the Chinese New Year holiday, it seems that the delivery of breaking 10,000 units in February should be very stable.
The another one, XPENG, had a somewhat unsatisfactory performance in January, delivering 5,218 units in a single month, a 53.8% drop from the previous month, and a 59.6% drop from the previous year.
The company has been a model of the new forces in the birth of many children to fight, not that there are many models on sale, and each model has a lot of configurations, even more than some sales are confused about how many configurations are on sale, although in the short term to stimulate sales, but in the long term for the production line pressure is also relatively large.
The good thing is that XPENG has woken up in time, on the eve of the Spring Festival in the official announcement of price cuts at the same time, but also on the number of cars for sale under the streamlined, there is that point of streamlining the feeling, as to whether the price cuts can stimulate sales, after the February sales announcement will be able to see the light.
The sales of other cars such as AITO, Smart, ZEEKR, VOYAH, Genesis and Leapmotor were also affected to varying degrees in January, with Leapmotor's sales being the most significantly affected, falling by more than 80% year-on-year and year-over-year, possibly in relation to production capacity.
After celebrating the Chinese New Year of the rabbit, the new year has officially begun. With the competition of new energy models becoming more and more inward, plus the new energy state subsidies stopping, after the ebb, this year there may be some of the new forces to start making cars fall out, let the market give us the answer.
