God car is fierce, Wuling June sales broke 120,000 units, Hongguang MINI EV and surpassed the Nissan Xuan Yi

SAIC-GM-Wuling recently announced June sales data, overall sales exceeded 120,000 units, a 29% year-on-year growth. Among them, new energy products have become Wuling's "miracle car" play, sales reached 49,450 units, an increase of 62%.

But nowadays, the model that is really called the "miracle car" should accurately be the Hongguang MINI EV series, which alone gained 46,249 units of sales in June, and has occupied the throne of domestic new energy vehicle sales champion for 22 consecutive months. 

Wuling Hongguang MINIEV

At the same time, the sales of Hongguang MINI EV in June this year once again beat DONGFENG Nissan's Xuan Yi series, dashing the hopes of Xuan Yi to return to the position of sedan sales champion once again (the terminal sales of Xuan Yi series in June were 45,767 units).

Baojun KiWi EV

However, if Wuling does not have Hongguang MINI EV such a "miracle car" existence, they are afraid that in the field of new energy or difficult, also belongs to the miniature pure electric vehicle Baojun KiWi EV, June also only delivered 3005 units, if no cheap strategy as support, light main personalized positioning, in fact, and The main focus on personalized positioning is not as attractive as one would think.

Wuling Jia Chen

Therefore, SAIC-GM-Wuling's "god car" strategy in recent years seems to have gone less than smoothly, although still able to create a "god car" like the Hongguang MINI EV, the sales performance of many of its models did not reach the " God car" is expected. In the end, the real Wuling "God" is actually the majority of consumers, Wuling to produce more "God cars", you have to think about the current consumer needs and what kind of models, we also believe that Wuling in this area than we know more.