Many car companies' sales exceeded 10,000 units in May as the impact of the epidemic eased
In May, the sales of car companies steadily rebounded, and many car companies' sales exceeded 10,000 units.
Compared to April, the sales of each car company ring, have risen, but the rate of increase varies. The year-over-year rise in sales indicates that the impact of the epidemic has eased and that the automakers are beginning to enter a period of sales recovery.
NECTAR has learned from NIO, XPENG, and AION that the production situation of the three-car companies has gradually normalized, but they are still facing many uncertainties at the supply chain level.
Data source: Official microblog of each car company
In terms of absolute sales, car companies with factories set up in the Yangtze River Delta region have seen a more significant increase in sales year-on-year, which is related to the improvement of the epidemic.
At present, the car companies are still in the stage of digesting Q1 orders, and some of them have not been able to complete the delivery of orders collected before the general increase in car prices in March.
It is worth noting that NIO has sold less than 10,000 units for five consecutive months, the worst performance among the first tier of new power car companies. The performance of the up-and-coming brand AITO, on the other hand, is more optimistic. In May, the Ask world brand reached a monthly delivery of more than 5,000 units for the first time, and the delivery volume of the AITO M5 has exceeded 11,000 units since the start of deliveries in March.
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NIO faces multiple challenges
For five consecutive months, NIO has sold less than 10,000 units.
Data source: NIO Motors
NIO's weak deliveries are not due to a lack of orders, but mainly due to the epidemic affecting production. NIO, headquartered in Shanghai with production headquarters in Hefei, Anhui Province, is one of the car companies most affected by this round of the epidemic. NIO's May deliveries were up only 38.4% YoY, which speaks volumes about the severity of the epidemic's impact.
For reference, however, RISO, which also has its production base in the Yangtze River Delta region and is closer to Shanghai, began to recover quickly in May, with deliveries up more than 175% YoY.
Since LEADING IDEAL and NIO's product mix and supply chain systems are not the same, a direct comparison of the YoY increase figures is not meaningful, but NIO does need to double its efforts at the production and supply chain level to catch up with its competitors' recovery rate.
Outside of the impact of the epidemic, NIO is currently in a window of opportunity for product replacement articulation, while service levels and the competitive environment have also changed relatively dramatically.
At the product level, the ES6, ES8, and EC6 models currently on sale in NIO have all been released over 2 years ago, and their overall competitiveness has declined, while the new ET7 is in the capacity climbing stage. With old cars losing competitiveness and new cars not starting to be delivered in large quantities, NIO is in a short window in terms of product delivery.
In terms of service levels, the level of service provided by NIO to owners has not significantly declined, but the increase in competitors and the fact that NIO-style service has become the standard for all high-end brands have made NIO's service less unique and less attractive to consumers.
According to NIO's plans, starting in June, the NIO ET7 will enter a rapid production capacity climb, and the NIO ET5 will begin deliveries in September. Meanwhile, NIO's new vehicle ES7, built on the NT2.0 platform, is expected to be released in June for delivery within the year.
From a comprehensive perspective, the pressure on NIO will multiply in the second half of the year, with multiple challenges in terms of keeping production, supply, delivery, product push, and service innovation.
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AITO is showing its strength
"(AITO) M7, to go beyond the million luxury car experience."
This is what Huawei Auto BU CEO Yu Chengdong, said during his speech at the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show. AITO M7 is the second car of AITO and is expected to be released at the end of June.
The sales performance of AITO's first car, the M5, was better than that of Wei Xiaoli's first product in the same period.
Data source: AITO
On June 1, the AITO brand announced monthly delivery data for the first time and was the first brand to announce monthly deliveries that day.
Since the official start of deliveries in March, AITO M5's deliveries have gradually risen, reaching 5006 units in May and a cumulative total of 11,296 units, showing the advantages of Huawei's brand empowering traditional car companies.
Compared to the first three months of deliveries for the first model of Wei Xiaoli, the AITO brand has significantly higher deliveries, with less than 1,500 units/month delivered for all three months of the first Wei Xiaoli car.
The AITO brand has benefited from the overall increase in sales in the new energy vehicle market, but also from the empowerment of the Huawei brand and the channel advantages brought by Huawei's consumer BG.
Unlike Wei Xiaoli, which built experience stores from scratch, AITO M5 entered 500 Huawei mobile stores for sales as soon as it was launched, and Huawei plans to further expand the channel to 1,000 stores in 2022.
Yu Chengdong talked about how the current ask boundary brand is mainly constrained by the chip and other supply chain levels, temporarily unable to reach the planned annual sales target of 300,000 units. Yu explained that in Huawei's planning, the channel construction of the AITO brand is set in accordance with the 300,000-unit target.
AITO M7
Therefore, after the launch of the Ask world M7, which Yu Chengdong has high hopes for, and is sold in Huawei's planned 300,000-unit annual sales scale channel, its delivery outlook will be more optimistic than that of AITO M5.
AITO first announced monthly delivery information, proving that the Huawei Automotive operations team, is satisfied with the current state of sales, and has confidence in the subsequent sales increase.
The initial test of Asking World has had a significant impact on the automotive community. Huawei is the first smart device manufacturer to enter the car, and with the entry of new rivals such as Pixel-J and Xiaomi, the competition in the car circle may enter into a new pattern.
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NETA and LEAPMOTOR make steady progress
NETA and LEAPMOTOR's sales have stabilized in the top echelon of new car companies.
This year, NETA and LEAPMOTOR have exceeded 10,000 deliveries per month several times, especially in April, when NETA took the top spot in new car sales.
After-sales stabilized, NETA and LEAPMOTOR's new vehicles began to gain momentum.
At the product level, NETA's new vehicle, the NETA S, will be available for pre-sale on June 6. The new LEAPMOTOR C01 was launched for pre-sale on May 10 and has received a good number of reservations.
LEAPMOTOR C01
According to the official information of LEAPMOTOR car, as of May 27, the booking quantity of LEAPMOTOR C01 has exceeded 45,000 units.
In terms of technology, the LEAPMOTOR C01 uses CTC battery technology, a technology that fuses the top cover of the power battery with the bottom plate of the body, which can effectively improve the energy density ratio of the power battery.
NETA S
NETA S, which will be fitted with advanced assisted driving features provided by Huawei, is expected to excel in assisted driving.
As you can see, NETA Auto and LEAPMOTOR, having stabilized their sales positions, have started to gradually make a push. Both companies are now at a critical stage in terms of capitalization and are expected to reach their IPO targets within this year.
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The impact of price increases may be offset by oil prices
In early March, new energy vehicles ushered in a wave of price increases, almost all car companies have raised the price of vehicles, and at that time the industry on the medium and long-term (more than 3 months) sales of new energy vehicles, there are certain negative expectations.
However, after entering May, oil prices soared and the retail price of 92 gasoline exceeded 9 yuan, bringing benefits to the new energy vehicle market.
Gasoline price increase favorable, or with the new energy vehicle price increase brought negative expectations offset, new energy vehicle market sales throughout the year, will maintain a continuous growth state, ring sales growth rate or further accelerate.
An example is, BYD car monthly deliveries, always maintain a high growth state, from May 2 to May 29 the number of insurance more than 110,000 units, compared with the full month of April data increased by about 10,000 units.
In terms of new car bookings, BYD opened the pre-sale of its new car Seal on May 20, with a pre-sale price of RMB212,800-2,898,000, and received orders for more than 22,000 units in just six hours.
BYD's high-end brand DENZA, which was listed on May 16, is a new energy MPV model similar to GL8 with a starting price of 335,000 yuan, and the pre-order quantity is close to 20,000 units.
In terms of macro policy, the favorable policy after the current round of epidemic began to be released, and large-scale subsidies for consumers to purchase new energy vehicles began across the country, with as much as 20,000 yuan and as little as 5,000 yuan in purchase subsidies, all of which will promote consumers to purchase new energy vehicles. Especially in the policy timeliness, are to the end of 2022 as the time cut-off point, will inevitably lead to a short-term concentrated purchase phenomenon appeared.
Comprehensive factors, excluding the potential for a new round of epidemic impact, are expected from June onwards, the monthly sales of each car company are expected to be optimistic, but do not rule out the possibility of the explosive growth of some car companies like BYD.
